Data Strategy
Establishing how data supports organizational goals. Understanding what data exists, what does not, and what you actually need to make better decisions.
Increasing accuracy in the world
Navigating complex data landscapes so organizations can make accurate, informed decisions.
Services
Data Warehousing
Centralizing and maintaining data for analysis and reporting. Evaluating how your data is structured and integrated so analysis is reliable and repeatable.
Data Analysis
Using data to inform decisions. Identifying target predictors, clustering populations, and building models that turn data into direction.
Data Visualization
Making data easier to interpret and share. Turning analysis into easily understood visuals that stakeholders can read, comprehend, and act on.
Who I Work With
My clients are membership-driven organizations navigating data complexity: national associations, Greek-letter organizations, foundations, and higher education institutions.
Fraternities & Sororities
Recruitment analysis, membership trends, and data infrastructure for national organizations and their foundations.
Associations
Reporting, trend analysis, and survey insights across member organizations at the national level.
Foundations
Donor propensity modeling, portfolio development, and donation forecasting to support development officers.
Higher Education
Data strategy and analysis for institutions looking to make better decisions around student success and engagement.
About
Chris Smith is the founder of Smith Insights, a data consulting practice built on a single mission: increase accuracy in the world. Since 2008, he has connected membership data and behavioral metrics to drive successful initiatives for fraternities, foundations, and the associations that serve them. His clients include the North American Interfraternity Conference (NIC) and the National Panhellenic Conference (NPC).
In addition to his consulting work, Chris serves as Director of Systems at Alpha Tau Omega National Fraternity and Director of Research for the Alpha Tau Omega Foundation, where he oversees membership data, predictive modeling, and donor research. He is also a certified Birkman Method consultant with over a decade of practice.
Chris holds a B.S. in Mathematics with a Professional Mathematics concentration from Middle Tennessee State University (MTSU) and is a member of Alpha Tau Omega Fraternity. Based in Atlanta, he works with clients nationwide.
Schedule a Discovery CallContact
You can reach me at chris@smithinsights.co.